Project Outline

So, there is this amazing company that offers nutrition plans and has awesome people working on and provides psychological guidance etc...

They are missing a logo and a corporate identity. Their ideas are brilliant and they somehow have an idea about what they might want. Maybe a hidden message that has to do with food... But not something very similar to others... maybe a fruit or a pet... but definitely not an apple!! For sure, something that can be easily understood, can be memorable and most of all, a SIMPLE idea!

So here is the tricky part: Their name is not simple.